Six Times Four

the first principles of business

Every business that ever was and ever will be belongs to one of 24 business types. You can use them to figure out how you can be different from your competition, find out what services are lacking in your industry, choose the most promising startup to invest in, or simply do a SWOT analysis.

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  Category  
Business

  Demographic  
Entrepreneurs
Investors

  Application  
Innovation
Strategy
Evaluation

  Outcome  
Business idea
Industry overview




This framework is a part of the following deck