The Information Funnel

the foundation for information evaluation

It is necessary to evaluate information in order to understand if it is reliable. The two cornerstones are credibility and applicability.

Using information with incorrect facts and incorrect scope will hurt the piece of information or decision you are trying to make based on the unreliable information.
Let’s examine!

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  Category  
Information
Communication

  Demographic  
Universal

  Application  
Evaluation

  Outcome  
Information Evaluation



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